Como gerar embaixadores de mídias sociais para alavancar a captação online da sua organização

Carga Horária: 4 horas

Investimento: 400 reais (é obrigatório estar inscrito no Festival ABCR para participar das masterclasses)

Professoras: Beth Kanter

Observação: essa masterclass será totalmente em inglês, sem tradução simultânea, em razão da sua carga horária e da sua característica de incluir atividades práticas, em grupo e simulações com os participantes. O conteúdo dela, apresentado a seguir, também está somente em inglês. O domínio do idioma é fundamental para participação na atividade.

Conteúdo: In a hyper-connected world, it is getting more and more difficult to capture social media followers on organizational branded accounts, but it is even harder to ensure they’re the people you actually want to reach.

Your organization needs to tap into as many unique networks as possible that consist of people who match your target audience.

Nonprofits have begun to harness the power of social media ambassadors for their fundraising campaigns to build excitement and spread the word. Ambassadors can help raise awareness, donations, and digital relationships. Unlocking the power of social media ambassadors who can activate their networks is essential for success

There are different types of social media ambassadors. They can be “insiders,” such as staff, board, interns, and volunteers; or they can be “outsiders,” such as donors, influencers, or everyday people who engage with your organization on Facebook or other social media channels.

This workshop will help:

* Why it is important to engage social media ambassadors inside and outside your organization

* How to create a strategy that will boost your fundraising results

* Tactics and tips for being efficient.