Sustainability through Legacies
Ligia Peña, CFRE is President of GlobetrottingFundraiser, specializing in helping charities develop & implement their fundraising and legacy strategy. She’s also a Ph.D. candidate at the University of Kent, researching national legacy marketing campaigns. As an AFP Master Trainer, she’s trained countless fundraisers around the globe. She’s a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofits professionals to think about legacies differently by daring to be creative and innovative.
DESCRIÇÃO DA PALESTRA
Wondering how to move donors to leave a gift in their will? This interactive session will show you how simple it is to identify prospects and implement a 3-step pipeline to inspire donors to leave a gift in their will and how to design engaging donor journeys that excite and strengthen relationships with donors
PALAVRAS-CHAVE:
Sustainability; Legacy; High-Value